Dino's on the Rocks
Brief
Dino’s on the Rocks is an event put on by Dinosaur Journey (part of Museums of the West). It is a fundraiser for the Museum. Local companies join the fundraiser as competitors in a cocktail/mocktail contest. Attendees buy tickets to the event and among other perks get to vote on who the winner is. The goals of the project were to design a logo specifically for the event as well as a flyer, poster, and postcard to promote the fundraiser. Each of the promotional materials had the objective of keeping consistent visual imagery and to advertise to a larger demographic. That included individuals twenty-one and older.
Solution
My logo solution included leaning into the unique and playful characteristics of the event itself. The dinosaur lounging in the martini glass encompasses the event by clearly showing the most important parts of the fundraiser. I styled the logo in a simplistic way with the goal of it being versatile. The logo is easy to resize for big posters, and small uses like engravings on glasses. I made four versions of the logo, with the intention of keeping consistent visual imagery that can be used in different situations. The logo with only the dinosaur is great for glass engraving while the full martini glass logo is great for posters and postcards.
