Dougherty Rebrand
Although I’m in no way affiliated with Dougherty Orchards, it was randomly selected for a rebrand project. Through the rebranding process a new logo was created featuring a geometric apple slice and updated tagline. It is important to show how the new logo will look in real word scenarios, so a number of mock ups were created to display it.
Each mock up shows how the redesigned Dougherty Orchard logo would look in multiple scenarios. Including digital and print. Even in the case of a grocery store. The logo is displayed in the produce section of a grocery store.