Mooctail Identity
Mooctail is a concept bar that serves milk beverages to its customers instead of alcohol. This unique business is family-friendly and supports local farmers. Customers can customize their drinks with unique milk combinations. Below are examples of Mooctail’s brand identity and a potential store location. Merchandise is also displayed. Merchandise includes Mooctail socks with custom cow illustrations and a bottle of chocolate milk for on-the-go enjoyment. Mooctail’s identity includes the wordmark, logo, color palette, and identity guidelines.
Brand Guidelines
This brand guidelines book created for the Mooctail brand is eight pages long. The pages include lockups for proportions, typography, responsive logo sizes, and color usage to a name a few.
Mooctail Animation
Mooctail’s short animation gives viewers an idea of what it would be like to visit a Mooctail bar and have a custom drink mixed up in the blender.